Importance of Google in Marketing
It is believed that the marketing department is the most crucial one in business because it promotes the products of the company and convinces new clients to purchase the products. Additionally, the department consumes a big portion of a company’s budget in its efforts to expand their markets and beat their competitors. One of the best ways to do this is to opt for online marketing using Google which numerous benefits and the only challenge with using Google is that many people do not understand how it works and this could be the probable reason why many people have not embraced its use. Many people find it challenging to use Google, but this article aims at taking you through a few basics so that you are conversant with how it works.
When you decide to do business, you will have in mind what type of clients you want to target and their geographical locations. In online business, you will need to have a keyword or some phrase that clients are likely to type when searching for the products that you are selling.
As much as you are the one selling the products, you will need to assume the position of a buyer and think like a customer so that you get the probable word that they are likely to type when searching for the goods. Come up with a list of word or phrases which the clients would type when looking for the products or solutions to their problems. After getting the words and phrases, it is now time to start using the Google keyword tool. It is important to check the geographical location and change it to suit your target market region. Suppose you want to sell your products in the UK, you will change the location to the UK. When you choose the geographical location you want, you will find out the number of search results matching your phrases in the area.
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You must also gauge whether it is viable to make the advertisement or not and to do this, enter the keyword in the keyword box and click the keyword ideas. You will then get the average number of keyword searches with a period like one month. This figure will help you to determine whether it is viable to place the advertisement using the keywords. If a keyword has a small number of searches, it means that many internet users are not searching the keyword thus less demand and if a keyword has a large number of searches, it means that many internet users are searching it hence you can use it to market your commodities.
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To do successful marketing, you must never underestimate your competitors, and you need to get updated on what they do. You can use the advertiser competitor in the Google to help you know how many competitors have used a similar phrase in your keyword in the websites or articles. You will also need to decide whether you want to deal with specific clients who search the exact keywords or those that may search other phrases related to the keyword. The use of brackets on keywords helps to narrow the search so that it is only customers who type the exact keyword that will find your advertisement. If you use brackets on the keywords, then it is only those potential customers who type the exact keywords which will find your products, but without the keywords, even those people who type related words will find your advertisement. Remember that it would be expensive on your advertising budget when uninterested buyers click on your advert so, it is essential to narrow the search using brackets.